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Internet Marketing Secret:
Traditionally most sites on the web expect their customers to come to them see their product and service and then just magically want to purchase it. From my 10+ years marketing on the web this doesn’t work. At least if you’re not Amazon or Ebay. What does work is capturing leads and sending them follow up email messages.
When you send a follow up email message to a perspective customer it gives you an opportunity to tell them more about your offer and build some credibility. It also provides you the opportunity to set yourself apart from your competition and reminds your prospective customers you exist. Have you ever visited a website and had some interest in what they were selling but then later forgot the name of the website? I know I have. If I had given them my email address chances are I’d receive some sort of reminder and I more than likely would return to the site.
The key to starting a successful follow up email campaign is getting your prospective buyers to opt into your email list. You can do this by offering them something of high perceived value in exchange for providing their name and email address. Once they’ve provided you this information there are several things you’ll need to optimize your campaign. Here’s a list of some of the things…
1. Send the first follow email now.
The interest level of your lead is going to very high at the time they provide their contact information to your company. Don’t waste any time sending them that first email which should at minimum remind them of your website, product, and how to purchase it.
2. Send emails frequently at first.
Again, when a lead submits their information to your site their interest level in your product or service is going to be high. This tends to be true for the next few days after they’ve provided that information as well. Therefore don’t be afraid to send one email a day for the first 3 or 4 days to your leads, building value in your product and asking for the sale.
3. Later on – send emails once in a while.
The only problem with sending too many emails is that you may begin to annoy your prospects. If this happens they’re likely to unsubscribe from your list or worse they’ll report your emails as spam. If they unsubscribe from your list you’ve lost contact with your lead. If they report you as spam it could prevent your email from getting to the prospects who are still in the list. After those first few days I don’t recommend sending your leads an email more than once a week. But keep them in the list and don’t be afraid to mail them indefinitely. Sometimes it takes years to convince a prospect to buy from your website.
To send any follow up email you’re going to need an email auto-responder and newsletter delivery program. You can get one for a very low cost by signing up for http://WebStartsShoppingCart.com. It comes with all the tools you need to automatically schedule emails for delivery and build your first email marketing campaign.
3 Reasons To Build A Website With WebStarts
With over 1 million users and rapidly growing you may be wondering why WebStarts is catching on so fast. Here’s a short list of the reason so many people choose WebStarts over the competition. 1. Customer Service While our competitors make it difficult to contact them – We put our phone number right across the [...] With over 1 million users and rapidly growing you may be wondering why WebStarts is catching on so fast. Here’s a short list of the reason so many people choose WebStarts over the competition.
1. Customer Service
While our competitors make it difficult to contact them – We put our phone number right across the top of our homepage. We provide telephone support Monday through Friday from 9am -5pm Eastern. In addition we provide email and chat support 24 hours a day. Our customer service reps are friendly knowledgeable, and eager to help.
2. Better Search Engine Ranking
Website built with WebStarts get better search engine ranking than our competitors. WebStarts is the first website builder to be designed from the ground up to ensure the best possible search engine rankings. With WebStarts you’re able to add your targeted keywords to your meta tags, meta description, and page titles. You can even upload a Google Site Map. Once your site is online we submit your site to all the major search engines including Google. Though you do have to choose a Pro Plus plan for this feature. No competitor offers the aforementioned features.
3. Best Value
When you sign up for WebStarts there is nothing to lose. Anyone can create a free website in a matter of minutes without having to pay a dime. You can keep the site as long as you want. Its NOT a limited time trial. If you really love building your website with WebStarts and want to take advantage of our extra features you can upgrade to one of the paid WebStarts plans at anytime.
Don’t wait… if you’re looking to start a free website. You need not look any further that WebStarts.com You can sign up for a free account by going to WebStarts.com and clicking on the sign up now button.
5 Tips For Making Your Website Sell!
It seems like every day, its getting harder and harder to get people to purchase your product. Whether its on the internet or in real life, people need to be convinced that your product or service is worth the money they are paying. That’s why it is more important than ever to have a website [...] It seems like every day, its getting harder and harder to get people to purchase your product. Whether its on the internet or in real life, people need to be convinced that your product or service is worth the money they are paying. That’s why it is more important than ever to have a website that sells. If you can master the art of converting your site’s visitors into paying customers, then your success will be guaranteed. For your convenience, I have compiled 5 tips to making your website sell.
1. Homepage
Your visitors need to know exactly what you are and what you do when they get to your home page. If you are selling a product, consider having 3 bullet points that tell them why they need your product. Avoid technical jargon and industry language so that the average person knows exactly what you are selling them. Also, consider coming up with a slogan and put it near your logo on the home page. If written correctly, your slogan will give your visitors a quick summary of what you do. You will also need to pay attention to your site’s ease of use. Use common sense when designing the site so that it is easy to navigate.
2. Compare Competitors
This is often done with business that are not on the web and it’s for good reason. If your product or service holds its own against that of your competitors, make sure your site visitors know. If you can highlight what your product does that others do not, make sure it is easy to see and easy to find. If your prices are way better than your competition, put their prices on your site to show the customer the deal that they are getting.
3. Make Your Pages Load Quickly
There are a few things you can do to make sure your visitors are not waiting forever to get your page loaded. Using small, optimized images is a great way to get started. If you must use images, then make sure they are compressed and optimized to the smallest file size possible without losing too much quality. Also, let the user decide if they want to load a song or video on your page. Videos that play automatically can look nice but when you want your page to load as quickly as possible, its best to just let the customer start the video on their own. In addition to music, pictures, and videos, make sure you are careful with the technologies you are using on your site. Flash embeds can add appeal to your site but make sure you understand that there is a trade off of load times when using it.
4. Make the Buyer Feel Safe
Even though millions of people shop online every day, other people have fears about making online purchases. You need to establish credibility early on and eliminate this apprehension. Make sure your contact information and full address are easily accessible so newcomers can see that you are a real person and even contact you if they have any questions. Consider linking to review sites that have review about your website so that customers can see how others feel about your website. Also, create a privacy policy and link to it at the bottom of each page.
5. Show Testimonials
Nothing works quite as well as other people’s testimonies. Its human nature to be more interested in a product that friends or other people suggest to you. Place a link to some real testimonials or rotate a few on your home page. This will establish even more credibility and just might be the last push that your visitors need to purchase your product or service.
These 5 tips are great for those who are getting started, but they are in no way complete. Use these to get the basics covered and when you are ready, dig deeper and do some more research. Most importantly, get out there and start selling as soon as possible!